Strategic Management Of Technological Innovation
- Publish Date: 2012-10-30
- Binding: Paperback
- Author: Melissa A. Schilling
Free Shipping On All Orders(Domestic Only).
Secure Shopping Guarantee
We use Secure Sockets Layer (SSL) technology to provide you with the safest, most secure shopping experience possible.
Attention: For textbook, access codes and supplements are not guaranteed with used items.
Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schillings approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.
MORE FROM THIS COLLECTION