Customer Relationship Management: Getting It Right!
- Publish Date: 2002-11-08
- Binding: Paperback
- Author: Judith W. Kincaid
Free Shipping On All Orders(Domestic Only).
Secure Shopping Guarantee
We use Secure Sockets Layer (SSL) technology to provide you with the safest, most secure shopping experience possible.
Attention: For textbook, access codes and supplements are not guaranteed with used items.
In Customer Relationship Management: Getting It Right! the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.
MORE FROM THIS COLLECTION