Basic Marketing Research: Using Microsoft Excel Data Analysis

  • 77% OFF
  • $20.07
  • Regular price $86.75
  • Publish Date: 2005-01-23
  • Binding: Paperback
  • Author: Alvin C. Burns;Ronald F. Bush

Free shipping

Free Shipping On All Orders(Domestic Only).

Free Returns

Free 30 Days Returns. Returns & Refund Policy

Secure Shopping Guarantee

We use Secure Sockets Layer (SSL) technology to provide you with the safest, most secure shopping experience possible.


Attention: For textbook, access codes and supplements are not guaranteed with used items.

Arrives in 3-7 Business Days



This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst) designed specifically to use the power of Excel for marketing research applications, a data analysis output that is exceptionally easy to understand. Basic descriptive statistics, differences through one-way ANOVA, cross-tabulation/Chi-square and Pearson Correlation, and simple and multiple regression are all comprehensively covered. Because it utilizes the popular Excel program, this is a must-use guide for all those involved in marketing research, statistical analysis, and report preparation.

Customer Reviews


MORE FROM THIS COLLECTION

Recently Viewed Items