Marketing Channels (7Th Edition)

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  • $14.92
  • Regular price $63.27
  • Publish Date: 2006-01-08
  • Binding: Paperback
  • Author: Anne Coughlan;Erin Anderson;Louis W. Stern;Adel El-Ansary

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For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.

Marketing Channels, Seventh Edition shows readers how to design, develop, maintain and manage effective relationships amongworldwide marketing channelsto achieve sustainable competitive advantage by using strategic and managerial frames of reference.

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