Hospitality Sales And Marketing With Answer Sheet (Ahlei) (6Th Edition) (Ahlei - Hospitality Sales And Marketing)
- Publish Date: 2014-08-28
- Binding: Paperback
- Author: James R. Abbey;American Hotel & Lodging Association
Free Shipping On All Orders(Domestic Only).
Secure Shopping Guarantee
We use Secure Sockets Layer (SSL) technology to provide you with the safest, most secure shopping experience possible.
Attention: For textbook, access codes and supplements are not guaranteed with used items.
In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the four Ps (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.
MORE FROM THIS COLLECTION