Hospitality Sales And Marketing With Answer Sheet (Ahlei) (6Th Edition) (Ahlei - Hospitality Sales And Marketing)

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  • $199.56
  • Regular price $2,422.44
  • Publish Date: 2014-08-28
  • Binding: Paperback
  • Author: James R. Abbey;American Hotel & Lodging Association

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In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the four Ps (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.

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