Essentials Of Marketing Research, 2Nd Edition

  • 89% OFF
  • $19.42
  • Regular price $179.73
  • Publish Date: 2001-11-16
  • Binding: Hardcover
  • Author: V. Kumar;David A. Aaker;George S. Day

Free shipping

Free Shipping On All Orders(Domestic Only).

Free Returns

Free 30 Days Returns. Returns & Refund Policy

Secure Shopping Guarantee

We use Secure Sockets Layer (SSL) technology to provide you with the safest, most secure shopping experience possible.


Attention: For textbook, access codes and supplements are not guaranteed with used items.



Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.

Customer Reviews


MORE FROM THIS COLLECTION

Recently Viewed Items