Essentials Of Marketing Research, 2Nd Edition
- Publish Date: 2001-11-16
- Binding: Hardcover
- Author: V. Kumar;David A. Aaker;George S. Day
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Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.
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