The Survey Handbook 2Nd Edition

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  • Publish Date: 2002-10-22
  • Binding: Paperback
  • Author: Arlene G. Fink

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Fink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs. In addition, she discusses such techniques as what types of questions to ask in pilot tests, how to relate survey costs to needs for personnel and time, and how to execute a management plan and a budget for a survey.

--Gerald Albaum, University of Oregon, review in Journal of Marketing Research

New to this edition:

  • The characteristics and uses of qualitative surveys
  • The steps in a content analysis of qualitative data
  • Survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct
  • The main components of an informed consent form

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