Digital Play: The Interaction Of Technology, Culture, And Marketing

  • 62% OFF
  • $16.54
  • Regular price $43.41
  • Publish Date: 2003-05-26
  • Binding: Paperback
  • Author: Stephen Kline;Nick Dyer-Witheford;Greig de Peuter

Free shipping

Free Shipping On All Orders(Domestic Only).

Free Returns

Free 30 Days Returns. Returns & Refund Policy

Secure Shopping Guarantee

We use Secure Sockets Layer (SSL) technology to provide you with the safest, most secure shopping experience possible.


Attention: For textbook, access codes and supplements are not guaranteed with used items.



In a marketplace that demands perpetual upgrades, the survival of interactive play ultimately depends on the adroit management of negotiations between game producers and youthful consumers of this new medium. The authors suggest a model of expansion that encompasses technological innovation, game design, and marketing practices. Their case study of video gaming exposes fundamental tensions between the opposing forces of continuity and change in the information economy: between the play culture of gaming and the spectator culture of television, the dynamism of interactive media and the increasingly homogeneous mass-mediated cultural marketplace, and emerging flexible post-Fordist management strategies and the surviving techniques of mass-mediated marketing. Digital Play suggests a future not of democratizing wired capitalism but instead of continuing tensions between access to and enclosure in technological innovation, between inertia and diversity in popular culture markets, and between commodification and free play in the cultural industries.

Customer Reviews


MORE FROM THIS COLLECTION

Recently Viewed Items