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Use Social Media to Build a Great Personal Brandand a Great Career!
Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In Branding Yourself, two leading social media consultants show how to use todays social media platforms to attract new business and job opportunities youll never find any other way. Erik Deckers and Kyle Lacy show you how to supercharge all your business and personal relationshipsdemonstrate that you are the best solution to employers or partners toughest problemsbecome a recognized thought leaderand translate your online network into great jobs, great projects, and a great career!
Discover how to:
Build an authentic storyline and online identity that gets you the right opportunities
Choose the best social media tools for your personal goals
Blog your story boldly and effectively
Promote your events, accomplishments, victoriesand even defeats and lessons learned
Integrate online and offline networking to get more from both
Reach people with hiring authority and budgets on LinkedIn
Use Twitter to share the ideas and passions that make you uniquely valuable
Launch an online branding program that really gets noticed
Avoid killer social networking mistakes
Leverage your online expert status to become a published author or public speaker
Measure the success of your social media branding
Get new projects or jobs through your online friends and followers
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