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Sketch Thinking is a collection of 36 principles and 7 group activities to help you communicate you ideas effectively. A Review: After devouring this book in one sitting, I feel annoyed to have to distill my feelings about it into words, because I can't sketch my review here visually! I have the paperback and conclude it is a SUPERB possession. Why the long thought? Because when you get this book in the box and see how sweetly concise it is, you might at first understand why other readers wonder if it was worth supporting the author with $30 compared to magnum opuses that are stuffed with material. It is, because you can't compare them apples to apples. A lot of how to books are almost like information overload of which you'll only use or remember 10% of. This book should be compared to the thousands charged in design thinking training courses, and, Jose is getting that from companies yet giving you the core of it all in here. If you think different, if you're an innovator, a doer more than a dreamer, you'll understand the indirect value in Sketch Thinking. It's fresh content, delivered in a fresh approach to printed content that walks its own talk of simplicity RULES and so 2016... a fast chunk of golden bite sized learning geared for our ADHD generation. Just like a good design or creative ideation Tool should, it gets your Tuition out of the way quickly so your Intuition can kick in. It leaves you inspired to jump instantly into rapid prototyping and testing the manner it gives you for interacting with others. So... I got a whole lot more retention through practice prompted by a few very key words and drawings. Because it's concise but graphical, I remembered all its basics when I was on the spot today in a meeting with a CEO convincing them about a strategic concept... and using its hero --Starman-- and grandma (I LOVE grandma!!.. can't get her face out of my head!!) all wowed like I was a visual facilitation guru (I'm not!), which is what made me sit down and write this elaborate glowing review. It's easy to jump back to later. It's a marvelous gift onwards. Also because it's so short yet gripping, if you leave it on your desk like a coffee table book everybody picks it up and steals it, and finishes it, then it starts amazing conversations with them and generates a culture of sketch thinking with your collaborators, which is priceless. That's quite a return on an investment I throw easily over lunch. So for me, and busy people like me, this book is a solid 5/5.
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