The Food & Beverage Industry: Industry Leaders From Wise Foods, The Dannon Company, Inc., Samuel Adams & More On Manufacturing, Marketing And Distributing The Edible Goods That Sell (Inside The Minds)
- Publish Date: 2004-05-23
- Binding: Paperback
- Author: Aspatore Books
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Inside the Minds: The Food & Beverage Industry is an authoritative, insider's perspective on the ins and outs of this dynamic industry and the future of the business, on a global scale. Featuring Chairmen, Presidents, and CEOs from some of the top food and beverage companies across the nation, this book provides a broad, yet comprehensive overview of the current shape and future state of this ever-evolving, fast-paced industry. Discussing food trends and changes as well as the vital importance of strategic advertising and maintaining customer touch-points, covering everything from manufacturing to marketing, these authorities offer practical and adaptable strategies for continued innovation in developing and positioning products that sell. Raising critical points around the essentiality of good customer service and developing relationships with retailers and distributors, these leaders articulate the finer points around the industry now, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great minds of today, as experts offer a wealth of details around what it takes to secure long-term success in this fascinating industry.
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