In Search Of Stupidity: Over Twenty Years Of High Tech Marketing Disasters

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  • $17.58
  • Regular price $42.18
  • Publish Date: 2006-09-26
  • Binding: Paperback
  • Author: Merrill R. (Rick) Chapman

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Includes new chapters and a What have we learned? analysis of all original chapters

Offers practical advice on avoiding PR disaster.

Includes a new foreword by Eric Sink

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